Jules CHÉRET (1836-1932) L'Etendard Français.... Lot 2

Jules CHÉRET (1836-1932) L'Etendard Français. 1891. SIZE: 33 3/4 x 47 1/8 in./85.8 x 119.7 cm PRINTER: Imp. Chaix, Paris DESCRIPTION: This is one of just two bicycle posters that Chéret created during his career of 50 years. L’Etendard Français was a small manufacturer of bicycles and tricycles that sold primarily out of Paris. Its name translates as “banner," which explains why the cyclist is holding her country’s flag and wearing patriotic colors to boot. Here, the company is offering a payment plan of fifty francs down and twenty-five per month thereafter; however, we are not told how many months it will take to pay off our new bicycle. (Art Nouveau; Artist: Chéret; Bicycles)