CAPPIELLO, Leonetto Le Thermogène/ engendre/ la chaleur. Bruxelles Marci 1950 Offset, vellum 100 x 74 cm, signed on the plate Good ex. Reprint of this famous poster, first sketched in c. 1907 and repeatedly withdrawn in various formats. In 1896, a Brussels pharmacist developed the thermogenic wadding that was manufactured until 1986; its international popularity was largely due to the poster by Cappiello (1875-1942) and his fire-breathing Pierrot. Ref. Marci 152.
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