Florence Henri Lot n° 233

Florence Henri (1893) - "Coquillettes La Lune" Reklamephoto, 1929 Gelatin silver print, printed in 1977 37 x 27 | 14.5 x 10.6 in. Edition 9 of 25 Signed in black ink on the image with photographer's credit stamp and didactic stamp on the verso PROVENANCE Pedrini Collection, Genoa LITERATURE G. Marcenaro, G.B. Martini, A. Ronchetti (cured by),Florence Henri, Aspects of a path 1910-1940, Sagep Editrice, Genoa, 1979, p. 302 There are aspects of Surrealism that are even more surprising because they can be found in the most unexpected contexts: this is the case with this photograph that Florence Henri took for the advertisement of the La Lune pasta factory. Here the product does not appear as one would expect at the center of interest and in fact the gaze is directed towards the enlargement of a part of the company logo, which thus comes alive, creating a situation that is apparently playful, but also tinged with a sense of unease because the appeal to the pleasure of food is replaced by attention to the geometric form of the composition.